While teams fight it out for a place in the finals, 600,000 football fans are in Brazil this week to join the three million local fans attending the FIFA World Cup, the Bible Society of Brazil and its partners will begin a massive program of outreach and Scripture distribution.

“Brazilians are football-mad and their obsession with football will reach fever pitch over the next few weeks, when we host the World Cup,” notes Dr Rudi Zimmer of the Bible Society of Brazil. “We want the Bible to have a prominent presence amidst all the excitement. It’s an unprecedented opportunity for churches and Christians here to share God’s Word with local and foreign fans, and we want to equip and encourage them to do that.”

World Cup Bibles for each of the host cities.

The Bible Society has provided four million Scripture booklets and 20,000 copies of the Gospel of John in Portuguese and eight other world languages for free distribution. It has also published special World Cup editions of the Portuguese Bible and New Testament, available at subsidised prices to Christians and ministries wishing to use them for evangelism.

Fair Play Brazil

The distribution will take place through the 1,600 churches and Christian ministries that the Bible Society has brought together through its Joga Limpo Brasilmovement (Fair Play Brazil).

“Fair Play Brazil was inspired by the vision that led the Apostle Paul to travel to Corinth in Acts 18,” explains Dr Zimmer. “Corinth was one of the largest and busiest cities of the Roman Empire and hosted one of the biggest sporting events in the calendar – the Isthmian Games. There, Paul found the opportunity to preach the Gospel to people from all over the world. We and our partners share that same vision now – both for the World Cup this year and the Olympic and Paralympic Games in 2016.”

Dr Rudi Zimmer

Volunteers on the frontline of outreach

Many hundreds of volunteers will be on the frontline of the outreach, helping football fans in the 12 host cities to find their way around, talking to them about faith and offering them Scriptures.

“We want as many people as possible to get the chance to hear about God’s love for them, so please pray for this outreach at the World Cup,” says Dr Zimmer. “Pray for God’s blessing and guidance for the volunteers and pray that the football fans will have open hearts to hear and welcome the message of God’s Word.”

Bible Society Australia is supporting Fair Play Brazil as it seeks to distribute these scriptures. You can help too by donating today: 

Listen to this recording below of a live radio interview with Bible Society of Brazil about the outreach. (It aired live on June 16 on UCB Radio UK.)

Massive Christian outreach at World Cup: Bible Society of Brazil speaks to UCB Radio UK from United Bible Societies on Vimeo.