It’s “Giving Tuesday” in the US today – or it will be, when they wake up – “a global day of giving fuelled by the power of social media and collaboration”.
#GivingTuesday is a “movement” (of course it is!) generally expressed as a hashtag (of course!) – but don’t let that put you off.
Giving Tuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialisation and consumerism in the US post-Thanksgiving season.
So, for all those who have overindulged in the weekend’s shopping sales known as Black Friday and Cyber Monday, Giving Tuesday is your desperately needed detox.
Celebrated on the Tuesday after Thanksgiving, #GivingTuesday is aimed at beginning the Christmas season with a day of giving to others – just before the Christmas gift-buying and celebration-organising frenzy makes monsters of the best of us.
And for anyone who’s not sure where to give (which would be surprising, because Eternity News is a NFP that accepts donations) there’s no need to be overwhelmed! A new “CharityMatchmaker” online quiz will have you matched to the perfect cause in just a few minutes!
Welcome to 2018, ladies and gentleman, where decadence and altruism are all just a few clicks away.